MG Windsor Becomes India’s Fastest-Selling Electric Vehicle, Achieving 20,000 Sales in Six Months

MG Windsor Becomes India's Fastest-Selling Electric Vehicle, Achieving 20,000 Sales in Six Months MG Windsor

JSW MG Motor India has announced that its electric vehicle, the MG Windsor, has become the fastest-selling EV model in the country, achieving 20,000 unit sales within just six months of its launch in September 2024. This milestone underscores the vehicle’s widespread acceptance across both metropolitan and emerging markets, marking its position as a leading figure within the electric vehicle (EV) category ​

Market Impact and Growth

The MG Windsor’s success has significantly boosted JSW MG Motor India’s presence in the EV market. As of March 2025, the company holds a 31% retail market share in the EV segment, trailing only Tata Motors, which maintains a 38% share. For the fiscal year 2024–25, MG sold 30,162 units, securing a 28% share, while Tata Motors sold 57,616 units, securing a 53% share.​

Factors Contributing to Success

Several factors have contributed to the MG Windsor’s rapid sales growth:

Innovative Ownership Model: The introduction of a Battery-as-a-Service (BaaS) offering has made owning the MG Windsor financially accessible, equating the cost to that of a manual engine-based compact SUV.

Design and Features: The MG Windsor is named India’s first Intelligent Crossover Utility Vehicle (CUV), combining sedan spaciousness with SUV versatility. It features a 38 kWh lithium-ion battery, offering a certified range of 332 km on a single charge. The vehicle also boasts a modern design, advanced technology, and a spacious interior.

Customer Reception: The vehicle’s blend of style, technology, and eco-friendly performance has resonated with consumers, leading to its rapid adoption in both metropolitan and emerging markets.

Future Outlook

Building on the momentum of the MG Windsor’s success, JSW MG Motor India anticipates that electric vehicles will constitute up to 65% of its total sales by the end of 2025. This projection is based on the current trend, where EVs already represent a significant portion of the company’s sales.​

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